4 Things Marketers Must Have in their Email Signatures

Think of your email signature as a digital business card. When you meet someone, it can be hard to remember their job title, much less their name, so when given the opportunity, you should leave an impression. Your email signature can do that for you and much more for your personal brand. Just like a business card, your signature should speak for itself.

Unfortunately, many marketers miss the opportunity to resonate with potential clients. Only 2% of email users add LinkedIn profiles to their signature, meaning 98% miss out on prime networking opportunities. For marketers especially, having a dynamic email signature is important. In a digital age, networking is no longer just face to face. And when a client is entrusting you to perfect their digital image, marketing your online presence should be top priority.

Whether you’re representing an agency, company or yourself, it’s important to have an online presence. In terms of customer acquisition, email is 40 times more effective than Facebook and Twitter, but consistency and presence all factor into your personal brand, which is why your email signature is the perfect space to consolidate your information.

Marketers can leave an even bigger impact with a dynamic signature that includes these four must-have inclusions.

1. Social Media Information

When marketers share content on social media, they receive 8 times more engagement as an individual than they would if they were operating a brand channel. Therefore, almost all marketers are up-to-date on their social media sharing.

That information should be shared in an email signature, so clients, prospects, and influencers can easily find your social media accounts to see how savvy you are. Only 7% of email users include Twitter profiles within their signatures, making this a very-missed opportunity. So don’t forget: any active social media profile should go in your signature.

Your experience gives you the authority to have a voice in your field. When you include social channels within your email signature, you can increase your exposure and build credibility. As an expert, your opinion counts so let your voice be heard and include your social networks within your email signature.

It’s easy to add a social link to your signature, but it’s not the cleanest way to present your channels. Humans respond much better to visuals and images. When you have multiple channels, the links can appear cluttered, making it difficult for users to differentiate between your social channels. Our brains actually process symbols at 150ms and we attach meaning in 100ms. Point being, people process social icons faster than links, so use those instead.

2. Include eBooks or Promotional Material

In addition to self promotion, it’s important to showcase your company’s material too. As an advocate for your business, you and your team should present a united front. Most marketers have a lot of content to share, and putting it in an email signature is a great way to do so.

As far as promotional material is concerned, email has proven successful in terms of conversion rates. 44% of email users purchased something based on a promotional email. With Htmlsig, you can use the banner option where you can specify a link and advertise your latest promotion.

This will direct your clients from your email to your intended page. Your email signature is better than a business card since you have the power to update it with new content such as eBooks, white papers, etc. that you’ve written.

3. A Call to Action

Adding a Call to Action (CTA) as a banner rather than a link, can actually increase your conversion rates up to 28%. So why not put a call to action in your email signature as well? Your CTA can link to promotional content or even just to your contact page on your website.

Remember — your emails might get forwarded to other people that might need marketing services, so including a CTA might reach more people than you think.

4. Images not as Attachments

As we mentioned earlier, visuals can make all the difference! But when it comes to adding images within email signatures, there is a large margin for error. In many cases, when you add an image within your signature, it becomes an attachment. If clients have to click and download things, they are less likely to view your material. Whereas, when you add in a custom banner, your call to action is clear and clients will be redirected accordingly without having to download attachments.

Our banner option allows you to add an image that’s 300px by 60px, where you can link back to your website. Your images can be a picture of you or a logo, and should always link back to a site or another piece of content, giving your clients options.

The bottom line: when you aren’t using your email signature as a marketing tool, you’re wasting prime networking and advertising opportunities. Whether it be for your personal brand or your company, you should be taking advantage of your email signature as a tool to drive sales and stand out as an individual or team member. Customize your Htmlsig signature in less than five minutes. Our tool allows you to track your progress and see which links and social channels your client’s favor the most. Try out your signature here.