Signed, Sealed, Emailed: Showcasing Your Brand Through Email Signatures

Sebastien Barrau
htmlsig
Published in
3 min readJun 1, 2017

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When a company’s main method of communication with clients or customers is via email, brand showcasing is vital. One of the ways to achieve this is with an effective email signature.

Some people simply sign their names at the end of their emails; while others leave the default “sent from an iPhone”, or “Get Outlook Now”. With a generic, automated signature, what could have been a perfect branding opportunity, goes to waste.

A more effective solution is to create an email signature that showcases your brand and simultaneously directs your clients and/or email recipients to your company website and social media profiles. Promote your brand continuously by linking to various social platforms such as LinkedIn and Facebook, and providing contact information. With all of the available social media outlets, having an effective, and attention-grabbing email signature is no longer an option, it is a must. The latter is easier now more than ever.

An email signature used to require a developer who would program and update signatures as the company evolved by way of merges, expansions, promotions, new hires etc.. Thanks to htmlsig, that is no longer the case.

With our custom generators, customers can use our existing templates to create — eye-catching HTML signatures that can be updated and shared with their teams. The process is effortless; create a base signature and the generator turns it into a form that is shared with your team and let them enter their own information to create a signature.

As for the generic, lifeless email signatures, there’s no excuse. A new signature can be created and implemented in under 2 minutes. You can rest assured that all our templates are tested on litmus.com, guaranteeing their potential effectiveness and esthetic appeal to clients.

Click stats available in your dashboard, letting you know which links or social profiles are getting more clicks on your signature.

In addition, we track the stats on the links in your signature. Customers can view signature stats on their dashboards where they can see how many clicks their signature has gotten over time (while using our services), and which social networks their recipients frequent the most.

If you need to manage email signatures for your team, or coworkers; or if you are a designer wanting to offer your clients the branding tools previously mentioned, htmlsig should be your go to.

We are constantly improving our platform and adding new features. Stay tuned…

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