Top 10 Email Marketing Tools to Optimize Campaigns

Email marketing is an important way to maintain relationships, nurture leads, and increase sales. The power of email marketing is evident:

• 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
• 80% of retail professionals indicate that email marketing is their greatest driver of customer retention.
• 86% of business professionals prefer to use email when communicating for business purposes.

In order to run an effective email campaign, then it’s important to utilize tools to optimize the strategy, because a competitive email marketer is only as good as the tools in their toolbox.

Both small and large businesses need to incorporate tools that harness AI and automation to stay competitive. We have compiled a list of the top tools you should integrate into your strategy, from grammar platforms to email signatures. Check out the latest tools below.

1. Benchmark

Benchmark offers a sleek and easy-to-use email marketing platform with drag and drop features. The email service is free, with the option to upgrade to a paid account. It also comes with a code editor, custom templates, and a live editing option. It’s perfect for companies with international reach who want to engage with customers in multiple languages. The platform supports nine official languages making it easy to communicate internationally.

2. Tout App

It can be overwhelming trying to keep up with new apps, but the Tout App lets clients integrate their CRM, phone, and email within one platform. By combining these tools, Tout App is a full-service platform that uses AI to increase predictability, automate campaigns, and assist users in each step of the sales cycle. Users won’t have to worry about deliverability because, with Tout App, emails can be sent through corporate servers or high-performance servers.

3. Cakemail

The Canadian-based platform, Cakemail, provides the perfect solution for small businesses. Cakemail is a straightforward email platform, offering a variety of templates like newsletters that are user-friendly easy to customize. Users can store all contacts with the advanced contact management feature that provides helpful information like how to identify VIPs. Cakemail is a great tool for developers with an API that can be integrated with other platforms.

4.) Htmlsig

It is not always the content within an email that leaves an impression. Your clients and prospects refer to your email signature to reach you as well. Htmlsig offers customization tools to make sure your digital business card is up-to-date. Add links to your social channels, upload the banner for your upcoming event and include your professional headshot. Htmlsig also offers signature generators to make sure teams are on the same page and analytics to see how many times people click on each part of your signature.

5.) Hemingwayapp

Have you ever started reading an article to only quickly lose interest? It happens! Sometimes language and word choice have a lot to do with it. Hemingwayapp is an editing platform that offers readability tips to help improve your articles for consumption. The app is organized and color coordinated, which eases the editing process. Once a document is uploaded, it receives a rating based on content and users can implement the app’s feedback. This is especially helpful for those long email newsletters!

6.) Grammarly

Another Grammar app is here to save the day. Grammarly uses artificial intelligence to catch common errors. The app is compatible with Google and can be installed as a plug-in to help edit emails in real time. Paid account users can upload and save full texts as well as edit directly within the app with Grammarly Premium. Grammarly also offers an anti-plagiarism feature to let users know if it’s time to reword their documents.

7.) VWO

Trial and error can be the best method for understanding your audience. That’s why A/B testing is so important. VWO is a conversion optimization platform that compiles visitor research and A/B testing so marketers can get to know visitors on an individual level. As marketing becomes more personalized, this platform provides excellent tracking and reporting features to help users optimize their targeting strategies. The heat maps feature shows users exactly where their customers are clicking, providing a visual of the hot spots getting the most attention.

8.) Bombbomb

As marketing practices integrate, video is becoming increasingly popular. Though the old-fashioned email has proven itself to be effective, adding video certainly can’t hurt. Bombbomb’s video email marketing platform provides a more visual alternative and can be integrated with providers like Gmail and Outlook. Sometimes, video speaks louder than words, and this platform features simple templates that are compatible with mobile devices and platforms that users already employ.

9.) Campaign Monitor

Campaign Monitor is a great tool for email marketing and automation. The all-inclusive platform makes it easy for users to segment their audiences and provide tailored customer journeys based on data. Later this year, the email platform plans to release a comprehensive data feature to help create a more personal experience for a targeted audience. The new feature will supplement the current analytics program that provides location information as well as in-depth audience insights.

10) Gumroad

Gumroad is a customer management and sales platform providing in-depth analytics to its users. The application shows email subscribers over time and provides stats on subscribers that have purchased the product. Gumroad can generate license keys and makes it easy for users to sell internationally with its currency conversion feature ($, £, ¥). Users can also choose a ‘fixed length subscription’ so they can work with Gumroad for a fixed amount of time during a trial period or product launch.

What else do you use to improve your email campaigns? Share in the comments!