Top 6 Things Real Estate Agents Need in their Email Signatures
When your personal brand is the source of your income, branding becomes a top priority. For real estate agents, this is especially true. Most realtors may not reveal how much time they actually dedicate towards following leads, building portfolios, and establishing an online presence. But, a recent survey showed that 49% of realtors are working over 40 hours a week, and a portion of this time has to go to personal branding. Between placing advertisements, analyzing market trends to touring the latest properties, much of the work is behind the scenes.
Sometimes personality can win client’s hearts, but a proper online presence with an extensive portfolio certainly increases the chances. Realtors should use every opportunity to insert their personal brand and leave an impression, which includes branding information on marketing collateral and email signatures. Since we’re email signature experts, we’ve compiled the top six things realtors must have in their email signatures.
#1: Professional Title
This may seem obvious, but second to your name, it’s important to distinguish your position. Are you working with commercial or residential real estate? Are you hoping to work with renters or buyers? By defining your niche or speciality, you will attract the right clientele to your network, helping to redirect unwanted leads.
#2: Phone Number & DRE/License Number
A missed call can mean a missed referral or potential client. Where you go, your phone goes too, so make sure to add your number where it’s visible. According to Agentology, when realtors engage within 5 minutes of receiving a lead, they are 21X more likely to increase their conversion rates. By including your phone number, you can get to that lead faster.
DRE/License number is not just a suggestion, because in certain states like California, it’s mandatory that you add your DRE number listed on printed marketing and solicitation materials. While it helps to distinguish your identity the law was passed in 2009 and you can include your hard earned credentials within your signature.
#3: Social Icons
Though 91% of realtors are involved in social media, only 9% use it to market listings. Considering that most consumers find information through online searches, this is an incredibly underutilized form of advertisement. In fact, 74% of people selling their homes used a form of social media to choose an agent. If you have an app, always include a link to that as well, just to make things easier on buyers and sellers.
With Htmlsig, you can add your social links that will appear as icons to your clients. Add in your Yelp page and showcase your great reviews or link to your Zillow portfolio with your latest property. In terms of exposure and cost benefit, it’s free and you never know who’s out there searching for their next home. In the housing market, it is all about getting the word out, and using apps like Zillow, you expand your reach and increase your audience.
#4: Your Profile Picture
This one is a no-brainer. You are your brand so don’t hesitate to let your personality shine through. When you add an image to information, human recall goes up by 65%. Give your signature a personal touch by adding in your signature professional smile. This is where you should add in your professional headshot.
#5: Your Logo & Brand Slogan
Here’s where your personal marketing pitch comes in. 62% of agents dedicate an hour or more daily to self promotion and listing marketing. That could mean sending email blasts to lapsed clients or posting to your Facebook page. Email signatures provide the perfect space to insert your personal logo and share what makes you unique. Your potential customers will start to brand you with your company, so if they see your name in other contexts, they are reminded of what you do.
#6: Latest Listing
Great visuals can make all the difference when it comes to selling/buying a home. As technology advances and marketing becomes more widespread, realtors are using tactics like drone videos to capture the perfect angles. If drones aren’t an option, enticing visuals will do the job. This is where you insert your call to action. Showcase a link or an image of your latest property. 84% of buyers think photos are incredibly useful when house hunting. Not to mention video popularity is increasing rapidly and 87% of online marketers are taking advantage by using video content. Include your latest listing as a CTA with dynamic images or videos.
Creating a personal brand takes time and requires commitment but upholding and updating your email signature with Htmlsig only takes a few moments! Create your Htmlsig here.
